The way you make your clients feel valued can spell the difference between keeping them and losing them to your competitor. Different salons apply different methods of operating the business. Some use a paper filling system in order to manage their clients’ information. For others, it’s simply time to move on and become more efficient by using technology in the form of salon software. Salon systems automate most of the processes used in running a salon and may even help with other aspects, like customer service and marketing.
Are you interested in using a software solution? Want to know how to make the most out of the system you’re using? If so, below are the different ways a salon system can help you attract new clients but keep existing ones too:
An effective way of making sure your clients return is to prompt them for another booking before they can even leave the salon. Certain salon software can be set to ask the hairdresser or therapist if the client might want to book a future appointment as soon as payment is taken or even before. Your system should provide reports as well on clients who are already overdue for their appointments, so you can send personalised email or text messages to them directly as a reminder.
Easy Booking Process
Salon software provides a day in, day out system where they can book their own appointments at any time or in any place they may be. Clients may even pick a stylist whom they particularly like. Salon software will also inform you early on about any no-shows.
The two-way text messaging typically available on systems is user-friendly for salons – you will be able to send personalized SMS to many people at once. You can use this to help with your marketing campaigns.
Create a loyalty scheme to help invite clients to come back more frequently. You can even set the system to offer discounts to customers who bring a friend with them. Why not get them booked at the same time? Salon systems let you store details regarding each client you have – for example, their birthday, their favorite TV shows and magazines, or how they like their tea. The client’s details, you will be able to improve the quality of their visit to your salon.
Apart from using your system when dealing with clients, you can use it to watch how your stock goes as well. You can use it not just to count stock but to know which products you use the most too, thereby letting you order only what you really need. Certain systems will also put a tab on your stock levels and maybe even order your stock for you if necessary.